Privacy Policy

This Privacy Policy describes how Datyra Technologies Pvt Ltd ("Datyra", "we", "us", or "our") collects, uses, stores, and protects personal information when you visit https://datyra.io, create an account, or use the Datyra platform.

Datyra is a Multi-channel customer engagement and communication orchestration SaaS platform that enables organizations to orchestrate communications across Email, SMS, WhatsApp, AI automation, analytics, segmentation, templates, campaigns, notifications, and provider integrations.

By using our services, you acknowledge that you have read this Privacy Policy. If you use Datyra on behalf of an organization, you represent that you are authorized to accept this policy for that organization.

We may collect the following categories of information:

• Account information: name, email address, phone number, job title, password hashes, authentication tokens, and account preferences.
• Organization and workspace information: company name, billing profile, team members, roles, workspace settings, and integration configurations.
• Billing and invoice information: subscription plan, payment method metadata (processed by payment providers), invoices, tax identifiers where provided, and transaction history.
• Contact and audience data uploaded by customers: recipient names, email addresses, phone numbers, custom attributes, segments, and consent records that you or your organization upload or sync into Datyra.
• Message, template, and campaign metadata: campaign names, template identifiers, scheduling details, channel selection, and delivery configuration.
• Communication logs and delivery events: send status, delivery receipts, bounce and failure codes, read or reply indicators where supported by providers, and webhook payloads.
• Technical logs and device metadata: IP address, browser type, operating system, device identifiers, session timestamps, API request logs, and error diagnostics.
• Cookies and analytics: session identifiers, preference cookies, and usage analytics as described in our Cookie Policy.

We use personal information to:

• Provide, operate, maintain, and improve the Datyra platform.
• Send Email, SMS, and WhatsApp messages and notifications requested by you or your organization through connected providers.
• Authenticate users, secure accounts, and prevent unauthorized access.
• Process billing, subscriptions, wallet transactions, invoices, and taxes.
• Meet legal, regulatory, and contractual compliance obligations.
• Analyze product usage, troubleshoot issues, and develop new features.
• Detect fraud, abuse, spam, and policy violations across channels and workspaces.
• Communicate with you about service updates, security notices, and support requests.

Datyra account data relates to users who register for or administer the platform (for example, login credentials and workspace settings).

Customer data is information that our business customers upload or generate through the platform, such as contact lists, message content, and campaign audiences. In most cases, our customers act as the data controller for customer data, and Datyra acts as a processor or service provider processing that data on their instructions and in accordance with applicable agreements.

If you received a message through a customer using Datyra, please contact that organization directly for questions about how your data is used. We may assist with lawful requests directed to the relevant customer where appropriate.

We use trusted third parties to help deliver our services. These may include:

• Cloud infrastructure and hosting providers
• Payment and billing providers
• Email, SMS, and WhatsApp delivery providers
• Analytics, monitoring, and security tools

These parties process personal information only as needed to perform services on our behalf and are subject to contractual confidentiality and security obligations.

When customers connect the WhatsApp Business Platform or related Meta integrations, Datyra may process WhatsApp message metadata, phone numbers, approved templates, delivery statuses, inbound replies, and webhook events necessary to operate the integration.

Datyra does not sell WhatsApp user data. Processing is limited to providing the service, security, compliance, and support for connected customers, consistent with applicable Meta and WhatsApp policies.

Some data may also be processed by Meta or other messaging providers under their own terms and privacy policies.

Where applicable under laws such as the Digital Personal Data Protection Act, 2023 (India) or the GDPR for individuals in the EEA/UK, we rely on one or more of the following legal bases:

• Performance of a contract with you or your organization
• Legitimate interests in operating and securing our platform
• Compliance with legal obligations
• Consent, where required (for example, certain marketing cookies)

We retain personal information for as long as needed to provide the service, fulfill the purposes described in this policy, resolve disputes, and comply with legal, tax, fraud prevention, billing, and security requirements.

Retention periods may vary by data type and customer configuration. Customers may request deletion subject to our Data Deletion Instructions and applicable law.

We implement administrative, technical, and organizational measures designed to protect personal information, including access controls, encryption in transit, monitoring, and secure handling of provider credentials. See our Security page for more detail.

No method of transmission or storage is completely secure. Please use strong passwords and enable available security features for your account.

Datyra is operated from India. Your information may be processed in India and other locations where we or our service providers maintain facilities. Where required, we use appropriate safeguards for cross-border transfers.

Depending on your location, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information, and to withdraw consent where processing is consent-based.

To exercise these rights, contact us at privacy@datyra.io. We may need to verify your identity before responding.

Datyra is a business platform not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact privacy@datyra.io.

For privacy questions or requests, contact Datyra Technologies Pvt Ltd at privacy@datyra.io.